Morata won two Serie A titles with Juventus before doing the La Liga-Champions league double last term.
Chelsea star Alvaro Morata has admitted the heat is already on even though he hasn't started a game for the Premier League champions.
Morata, who moved from Real Madrid to Stamford Bridge for £65million, said he has been heavily criticised after his missed penalty in Chelsea’s Community Shield defeat to Arsenal.
The 24-year-old understands the brutal nature of English football as he told Marca: “I admit it’s a very big fee but I have personality to play quietly and go my way.
“I have only played two pre-season games, 15 official minutes and a failed penalty – and they’re already killing me, so I know what’s ahead.
“It is the price that must be paid for such a large transfer. And it’s something that motivates me and makes me work harder every day.
“I know now twice as many people look at me.”
The Spain international is looking forward to scoring 20 goals this season and he is also focused on being successful with Antonio Conte's team.
He added: “I wish I could put more than 20! It’s my job.
“But it does not obsess me either in the sense that I change it by collective titles. For example, in Juve I did not score any more than 20 goals, and I won all the titles except the Champions League final.
“I have scored 15 or 16 goals and raised titles – and other forwards have made 35 and have not won anything.
“I want to score them, but a player can be remembered for other things in the game.”