Pierre-Emerick Aubameyang has been in incredible form this season, scoring 17 goals in 26 games in the Premier League.
The Gabon international is arguably one of the devastating strikers in the football world, and the Gunners have reportedly told LaLiga champions Barcelona they must pay a total of £50million if they want to sign one of their most valuable asset.
The 30-year-old's current contract is set to expire in June next year, leading to reports suggesting the north London club might decide to cash in on the forward rather than letting him leave the Emirates on a free transfer, with a Champions League spot not guaranteed next season for Arsenal.
According to widespread reports in recent weeks, Barca have stepped up their interest in the former Borussia Dortmund forward, and Spanish publication Sport also say Arsenal have held informal talks with the La Liga giants, telling Barca chiefs that they want £50m for Aubameyang.
The Arsenal chiefs feel the £50m evaluation makes sense despite the in-form forward entering the last 18 months of his current deal with the club.
As things stand, that is a price Barca would not be willing to pay and some pundits reckon the Camp Nou chiefs could wait for Aubameyang to run down his current deal in England.
Gunners boss Mikel Arteta is overly keen on keeping Aubameyang at the club and earlier this month the Gunners captain revealed his willingness to remain at the Emirates despite constant rumours over his future.
He said: "I love the fans here and when I was younger I used to watch Arsenal because they had always great players, and yeah they won trophies as well.
"So I think it's really a pleasure to be here, I'm really happy. I think that's the feeling."