The Portugal captain Cristiano Ronaldo has expanded his range of CR7 products by launching a line of shirts.
The Los Blancos forward, who recently became the highest scorer in European Championship history, already had the CR7 underwear and socks and believes this was the right step to launch the shirts.
'Part of my belief is always being the best that you can be. The perfect fitting shirt gives a man the confidence to become the best version of himself possible,' said the former Manchester United attacker.
'For me, a strong foundation is the most important thing throughout every area of my life. In my sporting life, a strong foundation enables me to perform at my very best and I apply the same principle to my personal life, business life and the way I dress.
'Dressing well gives me confidence to be the best that I can be and underwear with a great fit and modern, stylish shirts are the starting point of every look.'
And Richard Chai, who designed the CR7 underwear and socks, said: 'Ronaldo and I already have a great relationship collaborating on the CR7 underwear and socks line, and I'm excited that together we have developed a premium brand.
'The idea of the CR7 Shirt collection is similar to the core ideas of the underwear collection. It is based on form, function and style. Part of the range is made with stretch, creating a story around the idea of mobility.
'Ronaldo is an active individual with style and using stretch technology allows for the kind of comfort and movement that he expects from the products that he wears.'